Digital Media

Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?

Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly free. Company losses from social media missteps and data security breaches can be translated to monetary costs 84% of the time, according to a 2011 survey from Symantec. The top costs [...]

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TURN OFF YOUR IPAD? | How digital natives COULD impact the future of the legal profession

Boarding a flight between Montreal and Miami yesterday I overheard a mother tell her son, who looked no more than 3-years-old, “Turn off your iPad.” She suggested, gently, that he take a nap until we were up in the air, at which time he could sign into the American Airlines’ (please don’t become United Airlines, [...]

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Holiday eCards, law firms, lawyers and one person’s opinion

Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature… …is equivalent to diet mashed potatoes. If you’re going to serve mashed potatoes without the butter, milk, salt, and gravy, [...]

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Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

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Fast Facts. Rising Tide. Social Media.

Great storytelling from Erik Qualman. [youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8] I haven’t read it yet, but he has a new book “Socialnomics” How social media transforms the way we live and do business Happy Friday.

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Facebook Friday – It's Posterous

Two days ago when I posted about my top ten tools for organizing my online “social-life” I considered yoono about as close to finding the holy grail as possible – I was wrong. Today, I created a Posterous lifestream. I am www.virtualmarketingofficer.posterous.com. I’d been hearing about Posterous for a month now since Steve Rubel moved [...]

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Advertising is no longer a spectator sport.

Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on either end of the transaction, supplier and consumer, are getting much more comfortable using the Internet to power or receive marketing messages. They use the Internet to find and to get [...]

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Good, no, really great things are happening.

The contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.

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Will law firms turn to social media in hard times?

Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage to make FB more useful for both personal and business relationships. This sets them up to reach a broader demographic and better targets for advertisers. Cash-strapped companies ARE seeking new alternatives to traditional [...]

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