My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher. It happens to everyone. It happened to me. What I once learned is what I now call my Steinbrenner rule: […]

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

Posted by on Sep 8, 2014 in Budget, How-To, Law Firm CMO, Strategy | One Comment
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area or specialized field. – Wikipedia A consultant brings wide knowledge of […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, How-To, Ideas, Law Firm CMO, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the “Social Business” era?  Perhaps this is the first time you’ve heard the term used?  Here’s a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate a spirit of collaboration and community throughout the organization—both internally […]

Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – […]

Online Reputation Management: What JetBlue can teach law firms.

There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web and reputation management, but three stand out. Your stakeholders want you to succeed. They want to believe that you, their law firm, do the right thing; that you’re a valuable asset […]

Amazon: The Disney of Delivery

Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really good excuse for not publishing to my blog in over a week; like I tripped, fell and broke both my hands. But I don’t. Fact is, I’m still in the belly […]

Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with  Progressive Marketing Blog author, Russell Lawson of Sands Anderson […]

What IS Twitter, really?

Posted by on Dec 15, 2009 in Social Networking, Strategy, Twitter | 5 Comments

It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has it evolved for the better or what? I’m looking for your help in answering those questions. For those of us in the trenches; e.g. conveying to busy (or non-busy for that […]

Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a […]

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