Sunset at Fort Zach Taylor

Your winter get-away could be Close to Perfect, Far From Normal…

Planning a trip to Key West. Look no further! First published in December 2011, (and wildly popular) I’m moving this post about Key West up to the front page again, with 2014 and 2018 addendums.  (The VMO is off topic today, hope you don’t mind. In fact, a little serendipity is good for the soul. […]

Organic SEO

Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks we’ll not only know who’s been naughty or nice, we’ll know who tops the 8th annual ABA Blawg 100 list. (Anyone can register to vote their favorites from the nominees here.) […]

A Legal Thriller

If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why waste time on a blog—here today, gone to the archive tomorrow—when you have enough within you to write a really good book? Not just a […]

Google and the ‘Right to Be Forgotten’ Doctrine

“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history.” -Emma Carr of Big Brother Watch. Yesterday the European Court of Justice based in Luxembourg ruled in favor of the ‘right to be forgotten online’ doctrine. The […]

Green Target 2014 Survey of Digital Content Marketing in Law Firms

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

Layoffs Threaten Law Firm Partners

A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? Let’s blame it on the economic downturn. According to the article (as well as a dozen others I’ve read lately), law firm partners are drowning in […]

Intimidating criminals, rallying citizens, and managing trial publicity in social media forums…yes, indeed!

Last May (2012), I blogged about the spectacular trial publicity move made by Mark O’Mara, newly retained defense counsel for George Zimmerman who is charged with 2nd degree murder in the shooting of Trayvon Martin (State of Florida vs. George Zimmerman). O’Mara rocked the “legal” world by launching (I believe the first) social media campaign, […]

Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively

On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on news stories. Facebook? Exclusively? Really? This new Facebook system for online commenting replaces one that had been hosted, I believe though cannot confirm, by the newspaper website. (Charleston West Virginia Gazette […]

Why law firms fail to hit the proverbial Social Media Ball out of the park.

A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements is like fishing in a bathtub—you’re not going to catch a thing! A fundamental aspect of social media is missing […]

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