Business Development

Crack the Code: What The Apple Store can teach law firms about sales and service

The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. She writes that when Steve Jobs first started The Apple Store he did not [...]

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DLA Piper: What’s in the secret sauce? Shhh…Sales…

On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at networking events and seeks to identify prospects. Sounds like just another ho-hum day in the life of a client development [...]

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WordPress Plugin for Viewing Your Blog Website on Mobile Devices

Is your blog and/or website mobile friendly? The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and blogs were developed to be viewed on a horizontal rectangle. But a mobile device is smaller and most of all vertical. Sure, touch screen [...]

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info@yourlawfirm.com | Is it working?

How can we help you? How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested specific information or a return phone call regarding a webdesign project [...]

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Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what’s going on in her life so that the next time we meet [...]

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Business Development for Lawyers | Low Hanging Fruit

Where else on Earth would you find… A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+ million job transitions/changes tracked 46 profiles with “beatboxer” listed as a position 428% [...]

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Social Media for Lawyers Examined | Try a little context.

Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers, articles, blog posts, and maybe even books, to try to find the most simple, direct answer to “what should I [...]

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Content and Community | What I’m doing with social media in 2011

Looking back – Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these two uses actually had the least impact on [...]

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Navigating The Social Web | A Very Large Marketplace

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course to buy or sell things. The majority of your conversations in any [...]

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Generational Differences: Is Social Media Distracting Lawyers?

Is social media distracting lawyers from the real work of developing new clients? A healthy little discussion on the Martindale.com Connected social network this week asked the question, “Has Social Media Gotten Lawyers Out of Focus?” Particular emphasis was placed upon evidence that while it may be more “natural” for the young professional to use [...]

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