Social Computing

Does your law firm need a “social agency?”

As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you’re big enough or serious enough, you probably do. And according to some of the heavy hitters [...]

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Twitter Post Exposes Paris.

According to the gossip site, radar.com: A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying — which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and [...]

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The Semantic Web: Fantastic and a bit scary

The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data to be tagged and processed electronically? What if it ends up in the wrong hands? And what to think of [...]

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The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association’s annual conference. This year we had an amazing group of social [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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Make Your Own Twitter Dashboard With iGoogle.

A lot of my friends like TweetDeck for managing Twitter on their desktop. I like it too and recommend it over other 3rd party services I’ve tried. However, when it comes to flexibility AND simplicity, the best Twitter dashboard is the one I created using iGoogle. Here it is in a nutshell. First open your [...]

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Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help [...]

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