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Social Computing

The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association’s annual conference. This year we had an amazing group of social [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way [...]

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Make Your Own Twitter Dashboard With iGoogle.

A lot of my friends like TweetDeck for managing Twitter on their desktop. I like it too and recommend it over other 3rd party services I’ve tried. However, when it comes to flexibility AND simplicity, the best Twitter dashboard is the one I created using iGoogle. Here it is in a nutshell.  First open your [...]

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Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help [...]

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Principles of the Social Web – Let them guide you.

PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is a group of organizing principles; the actions that communities (not an audience that soaks up one-way messages) notice and appreciate.  Great content is a must in order to enable community and conversation, but [...]

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Online Organization: My Top 10 (Free) Tools I Can't Live Without

If you’re like me, keeping up with my “social” life is getting out of control. My RSS feeds are unwieldy, the good stuff that I read, watch and listen to on the Web is getting buried deep in my bookmarks, my status updates are neglected, and I’ve got a five page spreadsheet of logins and passwords (it’s true!).

I know I’m not alone, because each week new services and tools launch promising to provide sanity to all the noise. To some extent I’ve been able to weed out those that are worthwhile and those that fall short. Experimenting takes time.

To save you time, I decided to share a few life savers that I’ve integrated into my online life. They are making my social life a bit more user friendly and hopefully they will help you too.

Get the list of ten tools that I use frequently or recommend. Best of all they’re FREE! Read more….

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To Block or Not to Block the Social Web at Work.

Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?

Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.

Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.

So what should law firm leaders do? Here are a few suggestions that I recommend.

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Lawyers on the Ledge

But as in all things related to social networks, online or offline, they will only be as good as the people who show up. A social network host can provide the best tool in the world, but if it isn’t easy to use, if it doesn’t catch on, if the community isn’t full of creators and thought leaders, but rather just spectators, it will be just another online directory or dead social network.

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