How To Write An Essay Style Blog Post

Posted by on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment
How To Write An Essay Style Blog Post

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well is not. It’s easy to publish to the web. All you need is a blog or social media account. It […]

Seven simple organic SEO tactics for non-technical bloggers

Seven simple organic SEO tactics for non-technical bloggers

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough to make your head spin. I know that many of you own blogs or manage multiple blogs for your law firms.  Generally speaking, you just need (or have time for) the […]

Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Posted by on Dec 3, 2014 in Blog Tips, Opinion, Website Analytics | 3 Comments
Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks we’ll not only know who’s been naughty or nice, we’ll know who tops the 8th annual ABA Blawg 100 list. (Anyone can register to vote their favorites from the nominees here.) […]

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing and editing for improved accuracy, word choice and punctuation—clarity and flow. It takes practice, talent and time to write effectively; and time is a […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

The State of Digital Marketing: Information overload

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined “The Monroe Motivated Sequence.” Widely used over the years, his sequence provides a proven outline for action and intent—one that any blogger, but especially law […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite my slacker status the traffic to my blog has remained respectable. Not surprisingly, that statistic is meaningless. I have lost a valuable connection with readers—I […]

Real lawyers don’t have to blog, but increasingly their clients do….

Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients also have blogs…and dozens of social media accounts. Do you friend, follow, subscribe, like, and engage with your clients’ social media, even if you don’t […]

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