What every business person ought to know about personal politics + social media…

What every business person ought to know about personal politics + social media…

As I watch the steady stream of political garbage flow like the Mississippi River to the delta of my Facebook feed, I shake my head and sigh: SMAD. Social Media Affliction Disorder, or SMAD, is a condition where social media infects the frontal lobe—the part of the brain that controls impulses—and eventually renders it useless, […]

10 Tips for Converting Your Presentation Slide Deck for SlideShare

10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Google and the ‘Right to Be Forgotten’ Doctrine

Google and the ‘Right to Be Forgotten’ Doctrine

“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history.” -Emma Carr of Big Brother Watch. Yesterday the European Court of Justice based in Luxembourg ruled in favor of the ‘right to be forgotten online’ doctrine. The […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

The State of Digital Marketing: Information overload

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined “The Monroe Motivated Sequence.” Widely used over the years, his sequence provides a proven outline for action and intent—one that any blogger, but especially law […]

Social media is NOT getting any easier | CRACKING THE CODE

Discouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at community events, and customer recommendations—Fictitious Building Company decided it was time to shift the social media gears. The business development team sat down one morning over coffee and bagels, unanimously deciding […]

Pep talk: throwing and catching in the major leagues…

It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately and catch the baseball. Watch any high school level team or below warm up in the outfield and you’ll see players using poor throwing mechanics […]

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