ChambersConnect: Do we need a social networking site for lawyers?

ChambersConnect: Do we need a social networking site for lawyers?

There has a been a lot of chatter among us legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect. This past week, lawyers flooded our inboxes asking for guidance after receiving their “personal invitation” to join the new network, which promises to be populated with “the world’s leading lawyers” and senior […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

The State of Digital Marketing: Information overload

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined “The Monroe Motivated Sequence.” Widely used over the years, his sequence provides a proven outline for action and intent—one that any blogger, but especially law […]

Social media is NOT getting any easier | CRACKING THE CODE

Discouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at community events, and customer recommendations—Fictitious Building Company decided it was time to shift the social media gears. The business development team sat down one morning over coffee and bagels, unanimously deciding […]

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know one lawyer that actually purchased a winery in Spain! But in business terms, their models are fundamentally disparate—law firms bill […]

“Content is where the real money will be made” ~ Bill Gates (1996)

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE hot tool in the marketer’s toolbox, indeed. According to a Marketing Profs’ 2013 study, “B2C Content Marketing: 2013 Benchmarks, Budgets, […]

Understanding marketing, business development and client development | Circus Style…

What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and consulting involve higher involvement and a longer process, especially for highly regulated professions like law and medicine. Knowing the difference between the tasks involved can help. There are three basic disciplines […]

Pep talk: throwing and catching in the major leagues…

It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately and catch the baseball. Watch any high school level team or below warm up in the outfield and you’ll see players using poor throwing mechanics […]

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