Marketing strategy

Inspiration for a New Year | Bringing great projects to life

There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student, having missed more than half the classes, the small investment I [...]

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Can a Law Firm Truly Differentiate?

What are you doing to differentiate your law firm in a highly competitive market? Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose – pink or blue, regular or lite…. What happens when there’s not enough differentiation? What happens when everything [...]

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Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with Progressive Marketing Blog author, Russell Lawson of Sands Anderson [...]

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How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their request to blog. Melanie was a panelist on the break out session, “Success on the Social Web,” at the 17th Annual Marketing Partner Forum, Hildebrandt Institute and West EdCenter. “If you [...]

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Strategic Marketing in Five Easy Leaps.

You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if you’re stuck in a level one, two or three marketing mindset. For many firms this means change and what better time to change than now. If you’re already operating in Level Five, you’re [...]

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