Jayne Navarre

Crack the Code: What The Apple Store can teach law firms about sales and service

The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. She writes that when Steve Jobs first started The Apple Store he did not [...]

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Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?

Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly free. Company losses from social media missteps and data security breaches can be translated to monetary costs 84% of the time, according to a 2011 survey from Symantec. The top costs [...]

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Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…

If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a Facebook Page. Further, he has taken over the reins of all official social media interaction for his client, shutting down Zimmerman’s personal accounts and ratting out imposters. Does this raise your [...]

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DLA Piper: What’s in the secret sauce? Shhh…Sales…

On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at networking events and seeks to identify prospects. Sounds like just another ho-hum day in the life of a client development [...]

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Can ethics rules hinder a lawyer’s ability to serve today’s clients?

Have we reached a tipping point? Can yesterday’s rules hinder a lawyer’s ability to serve their clients today? “Yes,” say the leaders (and members) of the Legal Marketing Association (LMA). The issues at stake 1. The patchwork quilt of advertising rules across states is exhausting and difficult to maintain in today’s world where multi-jurisdictional practices [...]

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TURN OFF YOUR IPAD? | How digital natives COULD impact the future of the legal profession

Boarding a flight between Montreal and Miami yesterday I overheard a mother tell her son, who looked no more than 3-years-old, “Turn off your iPad.” She suggested, gently, that he take a nap until we were up in the air, at which time he could sign into the American Airlines’ (please don’t become United Airlines, [...]

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I’m Too Busy for Social Media | 10 Tips

If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to Lucille Ball) Today, everybody is busy, right? Or maybe not and we’re just disorganized so we look busy? Maybe its just a throw away excuse? Well, I’m really busy, but here [...]

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Tech Lexicon: Most confusing terms of the decade

And now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even be wondering what they mean. The Cloud? Social Discovery? SOA? De-dupe? SoLoMo? Robust? Emoticon? [...]

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Facebook Friday | Are you sure you want to post that?

Are you SURE you want to post that? This should be the last thing you should say to yourself before hitting “Post.” I know, I know, the topic has been covered ad nauseam. But, yes, it really matters. My two cents. For the past three years I’ve indulged in an “unplugged” stay in Mexico—not because [...]

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WordPress Plugin for Viewing Your Blog Website on Mobile Devices

Is your blog and/or website mobile friendly? The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and blogs were developed to be viewed on a horizontal rectangle. But a mobile device is smaller and most of all vertical. Sure, touch screen [...]

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