How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts

Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you don’t have that luxury, you can be your own editor, at least for the small stuff. In this post I reveal a few secret tips that allow you to quickly spot your worst mistakes, […]

ChambersConnect: Do we need a social networking site for lawyers?

ChambersConnect: Do we need a social networking site for lawyers?

Chatter among legal marketers regarding the “exclusive social network” that was just launched by Chambers and Partners—ChambersConnect—has increased. This past week, lawyers flooded our inboxes asking for guidance after receiving their “personal invitation” to join the new network, which promises to be populated with “the world’s leading lawyers” and senior executives in major corporations—conjuring visions of sugar-plum […]

How To Write An Essay Style Blog Post

Posted by on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment
How To Write An Essay Style Blog Post

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well is not. It’s easy to publish to the web. All you need is a blog or social media account. It […]

How to choose a business development coach and step up your game

How to choose a business development coach and step up your game

As a lawyer, you might think you have all the skills and resources you need in order to be successful. But that is rarely the case for developing new business. Even a lawyer with a respectable book of business can benefit from business development training or coaching. So when an email query from a business development coach came over […]

What every business person ought to know about personal politics + social media…

What every business person ought to know about personal politics + social media…

As I watch the steady stream of political garbage flow like the Mississippi River to the delta of my Facebook feed, I shake my head and sigh: SMAD. Social Media Affliction Disorder, or SMAD, is a condition where social media infects the frontal lobe—the part of the brain that controls impulses—and eventually renders it useless, […]

Seven simple organic SEO tactics for non-technical bloggers

Seven simple organic SEO tactics for non-technical bloggers

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough to make your head spin. I know that many of you own blogs or manage multiple blogs for your law firms.  Generally speaking, you just need (or have time for) the […]

10 Tips for Converting Your Presentation Slide Deck for SlideShare

10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Posted by on Dec 3, 2014 in Blog Tips, Opinion, Website Analytics | 3 Comments
Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks we’ll not only know who’s been naughty or nice, we’ll know who tops the 8th annual ABA Blawg 100 list. (Anyone can register to vote their favorites from the nominees here.) […]

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