Jayne Navarre

Facebook IPO | A Take-away Idea for Law Firm Strategy

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social gaming and other fees. The initial public offering could value the social network between $75 [...]

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Update: In-House Counsel Lawyers Social Media Use Grows

Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media Engagement Survey. (News release below.) Just 19 months ago the ‘power users’ were the under-40 crowd. Today, the survey shows [...]

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Inspiration for a New Year | Bringing great projects to life

There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student, having missed more than half the classes, the small investment I [...]

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Holiday eCards, law firms, lawyers and one person’s opinion

Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and add a hand written signature… …is equivalent to diet mashed potatoes. If you’re going to serve mashed potatoes without the butter, milk, salt, and gravy, [...]

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Your winter get-away could be Close to Perfect, Far From Normal…

(The VMO is way off topic today, hope you don’t mind. In fact, a little serendipity is good for the soul. I’ll be back to law firm topics next week…with a post on law firm business cards: part II. Meanwhile if you’re curious, I hope you read and enjoy this post about Key West, Florida.) [...]

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info@yourlawfirm.com | Is it working?

How can we help you? How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested specific information or a return phone call regarding a webdesign project [...]

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Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

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How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still [...]

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Social Media LIVE!

There really is no substitute for the energy generated when people come together LIVE! Discuss, debate, share ideas, practices, and swap stories—yup, it can be done virtually, but that’s so two dimensional. It’s no substitute for a real handshake, a paper business card passed to a new “friend,” makin’ eye contact, and feeling the table [...]

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Should Your Law Firm Have a Formal Training Process for Social Media Engagement?

In a nonscientific reader poll conducted for SmartBrief on Social Media, leading marketers (of all types) were asked: Does your company have a formal training process for employees before they’re allowed to blog, tweet or post other social media content on behalf of the company? The responses were mildly shocking; 70.66 percent said NO, 18.56 [...]

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