“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing, and editing for improved accuracy, word choice, and punctuation—clarity and flow. It takes practice, talent, and time to write effectively; and time is a […]

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined “The Monroe Motivated Sequence.” Widely used over the years, his sequence provides a proven outline for action and intent—one that any blogger, but especially law […]

Dachshund Parade, Dec. 31,2013, Key West, Florida

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite my slacker status the traffic to my blog has remained respectable. Not surprisingly, that statistic is meaningless. I have lost a valuable connection with readers—I […]

“Content is where the real money will be made” ~ Bill Gates (1996)

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE hot tool in the marketer’s toolbox, indeed. According to a Marketing Profs’ 2013 study, “B2C Content Marketing: 2013 Benchmarks, Budgets, […]

Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…

This post offers an inside look at traditions, tips and ideas for corporate holiday gift giving for law firms, lawyers, marketers, consultants, and other professionals. Corporate Gift Giving at the Holidays While holiday greeting cards, whether eCards and traditional, are always appropriate, taking the time to choose a gift for your most valued clients, vendors, […]

Prime addresse$, billable hour$ and cross-$elling are DEAD

The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing the need for experimentation, acceptance of failure, and the virtues of resilience, among other things that are not typically in […]

Real lawyers don’t have to blog, but increasingly their clients do….

Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However, more often than not their clients also have blogs…and dozens of social media accounts. Do you friend, follow, subscribe, like, and engage with your clients’ social media, even if you don’t […]

You survived the recession, but your [law] blog is in foreclosure.

There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more than we would like to admit, [law firm/lawyer/anybody] blogs are increasingly neglected or abandoned. Blogs are not necessarily expensive in dollars and cents, but are necessarily expensive in time—and as they […]

Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively

On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on news stories. Facebook? Exclusively? Really? This new Facebook system for online commenting replaces one that had been hosted, I believe though cannot confirm, by the newspaper website. (Charleston West Virginia Gazette […]

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