From the category archives:

Web sites

It's a BRAND new year: The Anatomy of a Law Firm Brand

There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand campaigns for law firms, the past two years have been as flat as the world before Magellan. It seemed as if everyone locked down the steering wheel and few boats left the harbor. [...]

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A blog without Categories? What's up with that?

I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories. What’s up with that?

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Web Site Renovations – Part II

If you’ve got a decent architecture and a serviceable content management system, a face-lift or resurfacing may be just enough to get you through till the next generation of the Web hits the market.

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Web Site Renovations vs. Extreme Law Firm Makeover

More often than not these days, I am speaking with law firms who are interested in renovating their Web sites –getting a face lift or adding search friendly content instead of rebuilding it. Makes sense. Hey, many law firms and marketers are still skeptical that they “get clients” from their Web sites and hesitate to [...]

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