Online Tools

info@yourlawfirm.com | Is it working?

How can we help you? How can we help you? That was the message preceding a “request for information” form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested specific information or a return phone call regarding a webdesign project [...]

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Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

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How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still [...]

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Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

The AmLaw Daily reports that Proskauer Rose announced on Wednesday that the firm plans to supply the bulk of its 700-plus lawyers with iPad 2′s. I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich our lives and improve the way [...]

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Business Development for Lawyers | Low Hanging Fruit

Where else on Earth would you find…   A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+ million job transitions/changes tracked 46 profiles with “beatboxer” listed as a position 428% [...]

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Tips on Finding “Tips” and other Tips for Using “Google Alerts”

Do you use Google Alerts? They’re great, aren’t they? (If you don’t, go get a Google Account and start right now. There is a help tab that will walk you through how to get started.) I’ve been using basic Google Alerts to follow my name, my company name, and select clients’ names for as many [...]

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Social Media Black-outs and brown-outs: Are we getting burnt out?

Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months — not because of choice but because I’ve got dozens of more [...]

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JDSupra and LinkedIn: Like Peanut Butter and Chocolate

I predict that just about EVERYONE on LinkedIn will have a good reason to add Legal Updates, the new application from JDSupra, to deliver legal industry content to their landing page. For lawyers, though, at least those who are posting to JDSupra.com, the new app is… “….like peanut butter and chocolate….” That’s what Ron Coleman, [...]

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LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

I want social networking online to give me greater reach, not add to my workload. I’m always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I’ve found to double up on my efforts is to sync some of my [...]

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Social Web “consumption, familiarity and use” by in-house lawyers: survey released

As a marketer I rarely, if ever, try to “convince” a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others [...]

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