Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

“Content is where the real money will be made” ~ Bill Gates (1996)

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE hot tool in the marketer’s toolbox, indeed. According to a Marketing Profs’ 2013 study, “B2C Content Marketing: 2013 Benchmarks, Budgets, […]

Upgrading Your LinkedIn Account

Upgrading Your LinkedIn Account

The LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I wanted so badly for it to become an essential, virtual venue where like minded people could meet and greet, exchange ideas, and […]

Do It Yourself Search Optimization | Part II

Do It Yourself Search Optimization | Part II

Part II: Organic Search Engine Optimization for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic search exposure. No technical skill required. (Part I Here) This post covers Categories Tags Headings 1.  Categories This is one of the times when I […]

TURN OFF YOUR IPAD? | How digital natives COULD impact the future of the legal profession

Boarding a flight between Montreal and Miami yesterday I overheard a mother tell her son, who looked no more than 3-years-old, “Turn off your iPad.” She suggested, gently, that he take a nap until we were up in the air, at which time he could sign into the American Airlines’ (please don’t become United Airlines, […]

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my […]

How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still […]

Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

The AmLaw Daily reports that Proskauer Rose announced on Wednesday that the firm plans to supply the bulk of its 700-plus lawyers with iPad 2’s. I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich our lives and improve the way […]

Business Development for Lawyers | Low Hanging Fruit

Where else on Earth would you find…   A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+ million job transitions/changes tracked 46 profiles with “beatboxer” listed as a position 428% […]

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