Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Social media is NOT getting any easier | CRACKING THE CODE

Discouraged by limited success at gathering a critical mass-following on their blog, Twitter accounts, and Facebook page—which featured company announcements, pics of employees at community events, and customer recommendations—Fictitious Building Company decided it was time to shift the social media gears. The business development team sat down one morning over coffee and bagels, unanimously deciding […]

“Content is where the real money will be made” ~ Bill Gates (1996)

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES, January 3, 1996. In 2013, “content” finally appears to be THE hot tool in the marketer’s toolbox, indeed. According to a Marketing Profs’ 2013 study, “B2C Content Marketing: 2013 Benchmarks, Budgets, […]

Prime addresse$, billable hour$ and cross-$elling are DEAD

Prime addresse$, billable hour$ and cross-$elling are DEAD

The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing the need for experimentation, acceptance of failure, and the virtues of resilience, among other things that are not typically in […]

10 For The Next Gen | An interview with Patrick Lamb of Valorem Law Group

10 For The Next Gen | An interview with Patrick Lamb of Valorem Law Group

Thanks to social media—a next gen gathering place—I met Pat Lamb, one of the four founding members of Valorem Law Group, a five year old, next generation law firm based in Chicago. After reaching out to Pat with a connection request on LinkedIn, we continued to advance our business relationship with occasional communications on Twitter. […]

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much? And if so, to what affect? If everyone is doing it, why not? In real life, most people have little […]

FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a businessperson with a wide circle of friends on Facebook to post potentially polarizing political material? Though I admit it is a quick way to receive attention—likes or comments—am I the only […]

Why law firms fail to hit the proverbial Social Media Ball out of the park.

Why law firms fail to hit the proverbial Social Media Ball out of the park.

A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements is like fishing in a bathtub—you’re not going to catch a thing! A fundamental aspect of social media is missing […]

Crack the Code: What The Apple Store can teach law firms about sales and service

Crack the Code: What The Apple Store can teach law firms about sales and service

The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. She writes that when Steve Jobs first started The Apple Store he did not […]

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