Social Media

Social Media LIVE!

There really is no substitute for the energy generated when people come together LIVE!  Discuss, debate, share ideas, practices, and swap stories—yup, it can be done virtually, but that’s so two dimensional. It’s no substitute for a real handshake, a paper business card passed to a new “friend,” makin’ eye contact, and feeling the table [...]

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Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the “Social Business” era?  Perhaps this is the first time you’ve heard the term used?  Here’s a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate a spirit of collaboration and community throughout the organization—both internally [...]

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Social Media Secrets Revealed.

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media is like using a garden rake to comb your hair. It’s the wrong tool for the job. Just today, while explaining the finer details of [...]

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Are You [A] Lawyer Online?

David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online.  Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out told a Canadian Bar Association group of Intellectual Property lawyers that …being a lawyer online does nothing for you. Being [...]

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Just Being Social | by Jay Strother for Legal Management March/April Edition

If you’re looking for the latest “buzz” about social media ethics and professional responsibility for lawyers (and their employees), I highly recommend Jay Strother’s article, Just Being Social, published in the March/April edition of Legal Management, a publication of the Association of Legal Administrators.  In addition to offering an excellent primer on the issues, the [...]

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Business Development for Lawyers | Low Hanging Fruit

Where else on Earth would you find…   A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York City. 74 Elvis impersonators 1.3+ billion potential connections 1,091 Chocolatiers 79+ million job transitions/changes tracked 46 profiles with “beatboxer” listed as a position 428% [...]

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Social Media for Lawyers Examined | Try a little context.

Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers, articles, blog posts, and maybe even books, to try to find the most simple, direct answer to “what should I [...]

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Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known for his dynamic thought leadership, delivers what I believe will be helpful for lawyers who want to move beyond mere [...]

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Social Nation | by Barry Libert [Book Review]

Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets from both individual and law firm accounts, now what? Try Community. It’s time to trade the “casting-your-giant-net-hoping-something-will-swim-in-to–it” only approach to [...]

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Managing Social Media in Your Law Firm | The Next Big Thing

We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms about their “plans” for using social media. Their response: “What plans?” There were firms that had a blog or two, but few looked beyond into opportunities presented by other social media [...]

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