My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher. It happens to everyone. It happened to me. What I once learned is what I now call my Steinbrenner rule: […]

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

Posted by on Sep 8, 2014 in Budget, How-To, Law Firm CMO, Strategy | One Comment
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area or specialized field. – Wikipedia A consultant brings wide knowledge of […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, How-To, Ideas, Law Firm CMO, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

Prime addresse$, billable hour$ and cross-$elling are DEAD

Prime addresse$, billable hour$ and cross-$elling are DEAD

The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing the need for experimentation, acceptance of failure, and the virtues of resilience, among other things that are not typically in […]

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much? And if so, to what affect? If everyone is doing it, why not? In real life, most people have little […]

Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior

If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior in that age group tends toward the classification known as “Critics;” those who more often like to react to content published by others. So, give them something to react to: review, […]

Why law firms fail to hit the proverbial Social Media Ball out of the park.

Why law firms fail to hit the proverbial Social Media Ball out of the park.

A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you hear me now?” and a Twitter stream occupied by self-congratulatory announcements is like fishing in a bathtub—you’re not going to catch a thing! A fundamental aspect of social media is missing […]

Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?

Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly free. Company losses from social media missteps and data security breaches can be translated to monetary costs 84% of the time, according to a 2011 survey from Symantec. The top costs […]

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