How To Write An Essay Style Blog Post

Posted by on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment
How To Write An Essay Style Blog Post

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well is not. It’s easy to publish to the web. All you need is a blog or social media account. It […]

Seven simple organic SEO tactics for non-technical bloggers

Seven simple organic SEO tactics for non-technical bloggers

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough to make your head spin. I know that many of you own blogs or manage multiple blogs for your law firms.  Generally speaking, you just need (or have time for) the […]

10 Tips for Converting Your Presentation Slide Deck for SlideShare

10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

Posted by on Sep 8, 2014 in Budget, How-To, Law Firm CMO, Strategy | One Comment
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area or specialized field. – Wikipedia A consultant brings wide knowledge of […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, How-To, Ideas, Law Firm CMO, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite my slacker status the traffic to my blog has remained respectable. Not surprisingly, that statistic is meaningless. I have lost a valuable connection with readers—I […]

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