Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Praise for FAIL: An entertaining detective mystery with a conscience…

Posted by on Nov 3, 2014 in Book Reviews, Ideas | One Comment
Praise for FAIL: An entertaining detective mystery with a conscience…

The glorious lack of success in almost any bad situation can be summed up in a single syllable—fail. However, FAIL, a recently released detective mystery novel by award winning author Rick Skwiot (Blank Slate Press, St. Louis, Missouri, Oct. 2014), is a glorious success that receives my highest recommendation—a real page-turner. Skwiot’s writing, working meticulously […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, How-To, Ideas, Law Firm CMO, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or a fob, wrist band or wearable disc—high-tech fitness trackers measure everything from overall movement and exercise to diet and even […]

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know one lawyer that actually purchased a winery in Spain! But in business terms, their models are fundamentally disparate—law firms bill […]

Social Seating | A ticket to business opportunities

Social Seating | A ticket to business opportunities

Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that puts you face-to-face with the CEO of your law firm’s most coveted prospect? Welcome to Social Seating.  Some ideas are just meant to be born. Imagine your dream prospect has just […]

Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…

This post offers an inside look at traditions, tips and ideas for corporate holiday gift giving for law firms, lawyers, marketers, consultants, and other professionals. Corporate Gift Giving at the Holidays While holiday greeting cards, whether eCards and traditional, are always appropriate, taking the time to choose a gift for your most valued clients, vendors, […]

Tech Lexicon: Most confusing terms of the decade

And now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even be wondering what they mean. The Cloud? Social Discovery? SOA? De-dupe? SoLoMo? Robust? Emoticon? […]

WordPress Plugin for Viewing Your Blog Website on Mobile Devices

Is your blog and/or website mobile friendly? The New iPad release today reminded me that NOW is the time to “get your mobile on.” Most of our law firm websites and blogs were developed to be viewed on a horizontal rectangle. But a mobile device is smaller and most of all vertical. Sure, touch screen […]

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