Twitter Post Exposes Paris.

According to the gossip site, radar.com: A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying — which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and […]

Your Greatest Challenge on the Social Web.

What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be leading a live discussion at the Legal Marketing Association Annual Conference this week in Denver on how law firms can add strategy to their social web activity. The excitement is really […]

Lawyers: Get Your Social Web Strategy On

Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social web strategy for engagement. Why? Because next month I’ll be speaking at the Legal Marketing Association’s Annual Conference in Denver along with  Progressive Marketing Blog author, Russell Lawson of Sands Anderson […]

How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap

“What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before approving their request to blog. Melanie was  a panelist on the break out session, “Success on the Social Web,” at the 17th Annual Marketing Partner Forum, Hildebrandt Institute and West EdCenter. “If you […]

Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker […]

Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time. As […]

Beyond social networking: The business of law

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes on the legal watercooler; the web enables Clients to get to know you before they ever meet you. The way […]

Making a Sticky Social Media Policy

Whether your law firm or organization has two employees or 2000 employees [or partners], having guidelines in place that set the tone for online engagement and protect your clients’, employees’ and the law firm’s well being is probably on your top ten to do list.  The “what” a policy should cover is fairly well documented […]

Sustainable-and valuable-social media strategy. Part II

In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested that you not start with the tools, but rather start with the client. Build a strategy around how prospects move through the purchase process and then choose the best tools that will help […]

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