How To Write An Essay Style Blog Post

Posted by on Oct 9, 2016 in Blog Tips, Content Marketing, How-To | One Comment
How To Write An Essay Style Blog Post

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing team. Publishing to the web is easy, writing well is not. It’s easy to publish to the web. All you need is a blog or social media account. It […]

10 Tips for Converting Your Presentation Slide Deck for SlideShare

10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

A Legal Thriller

A Legal Thriller

If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why waste time on a blog—here today, gone to the archive tomorrow—when you have enough within you to write a really good book? Not just a […]

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing and editing for improved accuracy, word choice and punctuation—clarity and flow. It takes practice, talent and time to write effectively; and time is a […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

The State of Digital Marketing: Information overload

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

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