As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…
Greg Lambert, 3 Geeks and a Law Blog, just posted the ’09 list of must read blog posts. Gathering suggestions from his Twitter community, this list rocks. So far there are 150 posts. And we’re only in the first half of ’09.
There’s so much great stuff here it will take me all year to read them. My plan is to read one a day for the next 145 days. (I already read 5 and the inspiration factor is off the scale. Check out The Sun, The Cave, Enterprise 2.0 and the Ah Ha Moment on Cheryl McKinnon’s blog Candy and Asprin. The 2 minute video at the end is a treat.)
Thanks Greg (@glambert) and everyone who contributed selections. This a true example of community. What did we do before the Web went 2.0? Not to worry. No looking back.
Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?
Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.
Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.
So what should law firm leaders do? Here are a few suggestions that I recommend.