Posts tagged as:

Web 2.0

Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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3 Geeks and a Law Blog publishes best of '09

Greg Lambert, 3 Geeks and a Law Blog, just posted the ’09 list of must read blog posts. Gathering suggestions from his Twitter community, this list rocks. So far there are 150 posts. And we’re only in the first half of ’09.

There’s so much great stuff here it will take me all year to read them. My plan is to read one a day for the next 145 days. (I already read 5 and the inspiration factor is off the scale. Check out The Sun, The Cave, Enterprise 2.0 and the Ah Ha Moment on Cheryl McKinnon’s blog Candy and Asprin. The 2 minute video at the end is a treat.)

Thanks Greg (@glambert) and everyone who contributed selections. This a true example of community. What did we do before the Web went 2.0? Not to worry. No looking back.

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To Block or Not to Block the Social Web at Work.

Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?

Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.

Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.

So what should law firm leaders do? Here are a few suggestions that I recommend.

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A blog without Categories? What's up with that?

I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories. What’s up with that?

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Blogging for business development vs. market promotion

Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve. I mean, a blog is a serious time commitment, requiring thoughtful planning, posting, and promotion. Setting up a blog because someone told you that it’s a great [...]

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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet).  So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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LMA Quick Start Social Media Reading List

I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland. I’m really excited. I’m also very humbled by the prospect. There are a number of rock star names in the legal marketing industry casting a longer shadow than mine in this [...]

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Did I mention that the buyer is changing?

Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50 Fast Companies? Did you look at the photos of some of those CEOs? They’re wearing sneakers. If you want to provide relevant counsel to the company who’s big toe is touching [...]

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