Web 2.0

Social Media for Lawyers Examined | Try a little context.

Are you still trying to get your arms around social media? Still feeling uncertain about it’s usefulness in marketing your practice or for networking your referral sources? You’ve probably attended webinars, conference sessions, read whitepapers, articles, blog posts, and maybe even books, to try to find the most simple, direct answer to “what should I [...]

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Does your law firm need a “social agency?”

As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you’re big enough or serious enough, you probably do. And according to some of the heavy hitters [...]

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Social Media Black-outs and brown-outs: Are we getting burnt out?

Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months — not because of choice but because I’ve got dozens of more [...]

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Twitter Post Exposes Paris.

According to the gossip site, radar.com: A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying — which contained cocaine — did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and [...]

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Lawyers: To Tweet or Not to Tweet -You decide.

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the tools to fit into a holistic social media program; however every tool isn’t for everyone. Twitter is a place where [...]

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3 Geeks and a Law Blog publishes best of '09

Greg Lambert, 3 Geeks and a Law Blog, just posted the ’09 list of must read blog posts. Gathering suggestions from his Twitter community, this list rocks. So far there are 150 posts. And we’re only in the first half of ’09.

There’s so much great stuff here it will take me all year to read them. My plan is to read one a day for the next 145 days. (I already read 5 and the inspiration factor is off the scale. Check out The Sun, The Cave, Enterprise 2.0 and the Ah Ha Moment on Cheryl McKinnon’s blog Candy and Asprin. The 2 minute video at the end is a treat.)

Thanks Greg (@glambert) and everyone who contributed selections. This a true example of community. What did we do before the Web went 2.0? Not to worry. No looking back.

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To Block or Not to Block the Social Web at Work.

Does blocking access to social networking sites at the office really work? Are social networking sites the only places of risk for companies and law firms on the new social Web?

Do you know that if your partners and employees can access blogs and other sites that allow commenting, reviewing, or streaming content (e.g. news videos or podcasts), via the firm Internet connection, you are, by default, giving them permission to participate in the social web.

Law firms need viable responses to the new way in which people are using the web. Shutting off access to social networking sites isn’t the last decision you’ll make.

So what should law firm leaders do? Here are a few suggestions that I recommend.

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A blog without Categories? What's up with that?

I just got back from a little trip around the legal blogsphere and I was pretty surprised to find that A LOT of blogs written by lawyers and law professors don’t use Categories. What’s up with that?

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Blogging for business development vs. market promotion

Growing in popularity, blogging is attracting lawyers and law firms in droves. I often wonder how much thought goes into what the lawyer blogger really expects to achieve. I mean, a blog is a serious time commitment, requiring thoughtful planning, posting, and promotion. Setting up a blog because someone told you that it’s a great [...]

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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet). So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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