Technology

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard—thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according to my [...]

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How To Promote Your Law Blog (or any blog)

Now that your blog is “LIVE,” you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn’t improve. Submit to Giant Search Engines Even though you’ve optimized the general metadata on your blog, as well as each post, you may still [...]

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Always Connected | A day in the digital life

Created by: Online Schools WHAT’S IN YOUR DIGITAL LIFE? Me. Well, I recently moved and do not have an extra outlet at my bedside so I’ve been recharging my iPhone at night beside my desk–in another room. The difference is noticeable. Before I used to wake up in the middle of the night and look [...]

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Social Media and Legal Ethics | No New Restrictions, Just Clarification

The jury is (almost) in. We do not, thankfully, anticipate a Casey-Anthony-super-sized-post-verdict outrage when the American Bar Association codifies its Commission on Ethics 20/20 proposed amendments to the Model Rules in 2012. According to the Commission’s recent proposal and report, lawyers are almost certain to avoid any new draconian restrictions on social media activity as [...]

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Facebook for Lawyers: Don’t overlook the efficiency and power of a network on Facebook

The other day, I added a “new” Friend to my Facebook network, someone I see maybe once a year at a professional gathering. I thought: This is great. Can it get any easier to stay in touch and up to speed on what’s going on in her life so that the next time we meet [...]

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Are You [A] Lawyer Online?

David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online.  Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out told a Canadian Bar Association group of Intellectual Property lawyers that …being a lawyer online does nothing for you. Being [...]

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Proskauer Rose goes Mac daddy? | Attorneys to be Outfitted with iPads

The AmLaw Daily reports that Proskauer Rose announced on Wednesday that the firm plans to supply the bulk of its 700-plus lawyers with iPad 2′s. I’m a straying out of my comfort zone in this post today—I am not a hardwired techie—but I am all for technologies that enrich our lives and improve the way [...]

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Social Nation | by Barry Libert [Book Review]

Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook, we’ve got YouTube videos, podcast syndication, and we send out Tweets from both individual and law firm accounts, now what? Try Community. It’s time to trade the “casting-your-giant-net-hoping-something-will-swim-in-to–it” only approach to [...]

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Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – [...]

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Content and Community | What I’m doing with social media in 2011

Looking back – Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing – broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these two uses actually had the least impact on [...]

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