Professional Development

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance. Then [...]

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Tips on Finding “Tips” and other Tips for Using “Google Alerts”

Do you use Google Alerts? They’re great, aren’t they? (If you don’t, go get a Google Account and start right now. There is a help tab that will walk you through how to get started.) I’ve been using basic Google Alerts to follow my name, my company name, and select clients’ names for as many [...]

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Social Media Black-outs and brown-outs: Are we getting burnt out?

Something other than Autumn leaves is in the air. This week I’ve seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months — not because of choice but because I’ve got dozens of more [...]

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Doing a Raindance: The Legal Sales and Service Organization Conference 2010

If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional, attending the Raindance Conference should be on your to do list, in my opinion. What is Raindance? It is an annual educational conference presented by the Legal Sales and Service Organization. [...]

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Stay Tuned…Marketing Partners Forum (#MPF)

Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the Marketing Partner’s Forum. I’ll be covering the event here on the VMO and on Twitter #MPF. I hope you’ll subscribe to VMO via email, grab the feed, or follow #MPF on Twitter—@melaniegreen (Baker [...]

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LMA Quick Start Social Media Reading List

I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland. I’m really excited. I’m also very humbled by the prospect. There are a number of rock star names in the legal marketing industry casting a longer shadow than mine in this [...]

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The Disconnect Between Approved Budgets and Spent Dollars

Why do law firms complicate this process? For example, the plan, the budget number, and tactical resources required for realizing plan objectives are approved at the beginning of the fiscal year. Outlined in budget are, among other items, 20 client interviews, key partner sales training, search engine optimization, and a nationally recognized speaker for a partner retreat. Then when these items are initiated and the management committee is presented with the program for the interviews or the speaker for the retreat, they immediately ask for “further information.” Translate -how much are we paying – we want to approve this expenditure…. I just don’t get it.

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Land the Position You WANT

The panel brought perspectives from their experiences in firms sized from 50 attorneys to 3,000 attorneys. Together they’ve logged thousands and thousands of hours in-house at law firms and cover ground from JD to MBA, and from law firm administration to Global CMO.

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