The State of Digital Marketing: Information overload

The State of Digital Marketing: Information overload

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and view hundreds, no thousands, […]

Upgrading Your LinkedIn Account

Upgrading Your LinkedIn Account

The LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I wanted so badly for it to become an essential, virtual venue where like minded people could meet and greet, exchange ideas, and […]

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks? This week I want to know: Are we bragging too much? And if so, to what affect? If everyone is doing it, why not? In real life, most people have little […]

DLA Piper: What’s in the secret sauce? Shhh…Sales…

DLA Piper: What’s in the secret sauce? Shhh…Sales…

On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings, she represents the firm at networking events and seeks to identify prospects. Sounds like just another ho-hum day in the life of a client development […]

I’m Too Busy for Social Media | 10 Tips

If you want something done, ask a busy person to do it. The more things you do, the more you can do. (Attributed to Lucille Ball) Today, everybody is busy, right? Or maybe not and we’re just disorganized so we look busy? 🙂 Maybe its just a throw away excuse? Well, I’m really busy, but […]

Inspiration for a New Year | Bringing great projects to life

There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student, having missed more than half the classes, the small investment I […]

Social Media LIVE!

There really is no substitute for the energy generated when people come together LIVE!  Discuss, debate, share ideas, practices, and swap stories—yup, it can be done virtually, but that’s so two dimensional. It’s no substitute for a real handshake, a paper business card passed to a new “friend,” makin’ eye contact, and feeling the table […]

The Elevator Speech Updated | Small Message, Big Impact

Terri L. Sjodin is a speech geek. Her experience on her speech and debate teams in high school and college laid the groundwork for her 2011 book, “Small Message, Big Impact: How to put the power of the elevator speech effect to work for you.” Persuasive and instructional, Ms. Sjodin nails it. (Disclaimer #1: I […]

Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki

Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded) more often. Guy Kawasaki, known for his dynamic thought leadership, delivers what I believe will be helpful for lawyers who want to move beyond mere […]

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