Events

Crack the Code: What The Apple Store can teach law firms about sales and service

The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week, according to author Carmine Gallo, The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. She writes that when Steve Jobs first started The Apple Store he did not [...]

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Social Media LIVE!

There really is no substitute for the energy generated when people come together LIVE! Discuss, debate, share ideas, practices, and swap stories—yup, it can be done virtually, but that’s so two dimensional. It’s no substitute for a real handshake, a paper business card passed to a new “friend,” makin’ eye contact, and feeling the table [...]

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Doing a Raindance: The Legal Sales and Service Organization Conference 2010

If you’re responsible for business development in your law firm or your own practice, whether a lawyer, managing partner, marketing or business development professional, attending the Raindance Conference should be on your to do list, in my opinion. What is Raindance? It is an annual educational conference presented by the Legal Sales and Service Organization. [...]

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Good, no, really great things are happening.

The contest, a four-hour event, was Web-cast in reality show genre. Their buzz online hit the top 10 trending topics on Twitter in the process. The experience exposed P&G marketing directors to digital media in a hands-on-way they may not have learned otherwise.

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