Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy that the approach was eventually coined “The Monroe Motivated Sequence.” Widely used over the years, his sequence provides a proven outline for action and intent—one that any blogger, but especially law […]

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses (see below). Surprising to me, despite my slacker status the traffic to my blog has remained respectable. Not surprisingly, that statistic is meaningless. I have lost a valuable connection with readers—I […]

Pep talk: throwing and catching in the major leagues…

It is not a coincidence that the best ball players are the ones with the best throwing and catching skills. Good defense revolves around a team’s ability to throw accurately and catch the baseball. Watch any high school level team or below warm up in the outfield and you’ll see players using poor throwing mechanics […]

Upgrading Your LinkedIn Account

Upgrading Your LinkedIn Account

The LinkedIn Dream In 2007 when I joined LinkedIn, I was hopeful, even optimistic, that an online networking site could provide an alternative to the endless round of rubber chicken networking events. I wanted so badly for it to become an essential, virtual venue where like minded people could meet and greet, exchange ideas, and […]

You survived the recession, but your [law] blog is in foreclosure.

You survived the recession, but your [law] blog is in foreclosure.

There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more than we would like to admit, [law firm/lawyer/anybody] blogs are increasingly neglected or abandoned. Blogs are not necessarily expensive in dollars and cents, but are necessarily expensive in time—and as they […]

FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a businessperson with a wide circle of friends on Facebook to post potentially polarizing political material? Though I admit it is a quick way to receive attention—likes or comments—am I the only […]

Update: In-House Counsel Lawyers Social Media Use Grows

Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The 2012 In-House Counsel New Media Engagement Survey. (News release below.) Just 19 months ago the ‘power users’ were the under-40 crowd. Today, the survey shows […]

Social Media Secrets Revealed.

Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media is like using a garden rake to comb your hair. It’s the wrong tool for the job. Just today, while explaining the finer details of […]

Are You [A] Lawyer Online?

David Fraser (@privacylawyer) is not just a lawyer online; he’s a Canadian privacy lawyer—online.  Participating on a panel with David last Friday, it was immediately obvious that he “gets social media” when he flat out told a Canadian Bar Association group of Intellectual Property lawyers that …being a lawyer online does nothing for you. Being […]

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