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Strategic Social Media for Law Firms

Responsibility for what employees are saying about your law firm across social media networks is making its way to you, marketers (if it hasn’t yet). So marketing needs to find out what employees are doing with social media. Much like a traditional media audit, a social media audit will identify whom within the organization is [...]

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LMA Quick Start Social Media Reading List

I’m presenting a session on social computing tomorrow during the Quick Start program at the Legal Marketing Association’s Annual Conference in National Harbor, Maryland. I’m really excited. I’m also very humbled by the prospect. There are a number of rock star names in the legal marketing industry casting a longer shadow than mine in this [...]

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Did I mention that the buyer is changing?

Did I mention that the buyer is changing? Did you see the latest issue of Fast Company, the one that lists the Top 50 Fast Companies? Did you look at the photos of some of those CEOs? They’re wearing sneakers. If you want to provide relevant counsel to the company who’s big toe is touching [...]

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