Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know one lawyer that actually purchased a winery in Spain! But in business terms, their models are fundamentally disparate—law firms bill […]

Tech Lexicon: Most confusing terms of the decade

And now for something REALLY fun…. This post may not be directly important to your work as a marketer or lawyer, but I’m pretty sure you’ve heard or read many of these words in one context or another, and may even be wondering what they mean. The Cloud? Social Discovery? SOA? De-dupe? SoLoMo? Robust? Emoticon? […]

New Spice Guy | Study Like a Scholar, Scholar

Posted by on Jul 20, 2010 in Brand Strategy, Friday Funnies | 2 Comments

The first time I saw the new Old Spice commercial I chuckled and said to my friend, that’s clever, good branding. Great appeal. Well, overnight it became a viral success on YouTube and of course all over the Internet. Now, as  Eric Lipman from Legal Blog Watch says it’s become bacterial (love the lingo, Eric!). […]

A Friday Diversion: Criminal Lawyers Online

I’m in the last phase of preparing the manuscript of my forthcoming book, social.lawyer: Transforming business development, new media, new tools and the social web for lawyers. Exactly seven days from NOW my wonderful publisher, West Publishing, a division of Thomson Reuters, is expecting the delivery of my baby. I’m about to POP! So today, […]

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