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Book Reviews, Content Marketing, Opinion June 25, 2014 June 25, 2014

A Legal Thriller

by Jayne Navarre

If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d…

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Blog Tips, Content Marketing, Law Firm Communications, Writing June 23, 2014 March 13, 2017

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

by Jayne Navarre

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…

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Content Marketing, How-To, Ideas, Law Firm CMO, Marketing Communications, Web sites June 10, 2014 June 10, 2014

The Struggle For The Perfect Attorney Bio Page

by Jayne Navarre

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…

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Opinion, Reputation Management, Social Media, Technology May 14, 2014 May 14, 2014

Google and the ‘Right to Be Forgotten’ Doctrine

by Jayne Navarre

“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for…

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Ingredients for blog post
Best Practices, Blog Tips, Content Marketing, How-To, Marketing Communications, Social Media May 6, 2014 May 6, 2014

Essential Ingredients for Your Blog Post

by Jayne Navarre

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…

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Green Target 2014 Survey of Digital Content Marketing in Law Firms
Blog Tips, Content Marketing, Marketing Communications, Opinion, Professional Development, Social Media April 30, 2014 May 3, 2014

The State of Digital Marketing: Information overload

by Jayne Navarre

“Make sure your firm’s blogs are relevant, compelling and timely because in-house counsel are reading them.” That’s the word from GreenTarget’s newly released 2014…

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Blog Tips, Business Development, Law Firm Communications, Marketing Communications, Social Media, social.lawyers April 15, 2014 April 15, 2014

Breakthrough Secret Exposed: Use these five steps to increase blog ROI

by Jayne Navarre

While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…

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Blog Tips, How-To, Ideas, Law Firm CMO, Online Tools, Opinion, Website Analytics March 14, 2014 March 16, 2014

Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

by Jayne Navarre

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…

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Dachshund Parade, Dec. 31,2013, Key West, Florida
Blog Tips, How-To, Law Firm Communications, social.lawyers January 16, 2014 January 17, 2014

Blogs Are Social Media. (Law) Bloggers Should Be More Social.

by Jayne Navarre

Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…

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Best Practices, Client Service, Clients, How-To, Law firm culture September 30, 2013 September 30, 2013

Discovering Client Service

by Jayne Navarre

Why do law firms struggle with client satisfaction? Perhaps it is because often times the work a lawyer does has such terribly high stakes—results…

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