10 Tips for Converting Your Presentation Slide Deck for SlideShare

10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your deck for the SlideShare audience—to exponentially increase your exposure. With 60 million unique visitors every month, SlideShare receives five times more […]

Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more direction? How close are we? How far have we come? Here are my top picks for lawyers, law firms, […]

Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Posted by on Dec 3, 2014 in Blog Tips, Opinion, Website Analytics | 3 Comments
Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks we’ll not only know who’s been naughty or nice, we’ll know who tops the 8th annual ABA Blawg 100 list. (Anyone can register to vote their favorites from the nominees here.) […]

Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Praise for FAIL: An entertaining detective mystery with a conscience…

Posted by on Nov 3, 2014 in Book Reviews, Ideas | One Comment
Praise for FAIL: An entertaining detective mystery with a conscience…

The glorious lack of success in almost any bad situation can be summed up in a single syllable—fail. However, FAIL, a recently released detective mystery novel by award winning author Rick Skwiot (Blank Slate Press, St. Louis, Missouri, Oct. 2014), is a glorious success that receives my highest recommendation—a real page-turner. Skwiot’s writing, working meticulously […]

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher. It happens to everyone. It happened to me. What I once learned is what I now call my Steinbrenner rule: […]

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

Posted by on Sep 8, 2014 in Budget, How-To, Law Firm CMO, Strategy | One Comment
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area or specialized field. – Wikipedia A consultant brings wide knowledge of […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, How-To, Ideas, Law Firm CMO, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

A Legal Thriller

A Legal Thriller

If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why waste time on a blog—here today, gone to the archive tomorrow—when you have enough within you to write a really good book? Not just a […]

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing and editing for improved accuracy, word choice and punctuation—clarity and flow. It takes practice, talent and time to write effectively; and time is a […]

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