Are you ready to deck the halls with boughs of social media content?

Are you ready to deck the halls with boughs of social media content?

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar. The law office canteen will soon be filled with cookies and candies. Greeting cards are printed and soon to be lined up on the conference room table, ready for signatures. Law […]

Praise for FAIL: An entertaining detective mystery with a conscience…

Posted by on Nov 3, 2014 in Book Reviews, Ideas | One Comment
Praise for FAIL: An entertaining detective mystery with a conscience…

The glorious lack of success in almost any bad situation can be summed up in a single syllable—fail. However, FAIL, a recently released detective mystery novel by award winning author Rick Skwiot (Blank Slate Press, St. Louis, Missouri, Oct. 2014), is a glorious success that receives my highest recommendation—a real page-turner. Skwiot’s writing, working meticulously […]

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

Posted by on Oct 28, 2014 in Best Practices, Budget, CMO, Strategy, Writing | No Comments
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher. It happens to everyone. It happened to me. What I once learned is what I now call my Steinbrenner rule: […]

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

Posted by on Sep 8, 2014 in Budget, CMO, How-To, Strategy | One Comment
Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who provides professional or expert advice in a particular area or specialized field. – Wikipedia A consultant brings wide knowledge of […]

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

Posted by on Sep 4, 2014 in Budget, CMO, How-To, Ideas, Strategy | No Comments
Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate will be strong. Seriously, speaking from experience, get the gears turning as there is not enough holiday candy in the […]

A Legal Thriller

A Legal Thriller

If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why waste time on a blog—here today, gone to the archive tomorrow—when you have enough within you to write a really good book? Not just a […]

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.

Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing and editing for improved accuracy, word choice and punctuation—clarity and flow. It takes practice, talent and time to write effectively; and time is a […]

The Struggle For The Perfect Attorney Bio Page

The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like every other attorney; that his or her bio is no longer a menu of features, it is a useful profile […]

Google and the ‘Right to Be Forgotten’ Doctrine

Google and the ‘Right to Be Forgotten’ Doctrine

“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history.” -Emma Carr of Big Brother Watch. Yesterday the European Court of Justice based in Luxembourg ruled in favor of the ‘right to be forgotten online’ doctrine. The […]

Essential Ingredients for Your Blog Post

Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on the GreenTarget survey findings that showed in-house counsel read blogs, I argued “but are they reading your blog?” On Twitter last week, […]

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