Law firm social media is a waste of time, and here’s why.
Law firms were slow to catch the social media wave. But once it looked safe to go into the water—the firm next door was in—a majority followed. Law firm marketers got busy setting up a firm presence on Facebook and Twitter—featuring Super Lawyers, seminars, and seasons’ greetings. Those with greater resources launched firm branded blogs […]
How to Be Your Own Editor: Secret tips revealed for writing clean, concise articles and blog posts
Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you don’t have that luxury, you can be your own editor, at least for the small stuff. In this post I reveal a few secret tips that allow you to quickly spot your worst mistakes, […]
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher. It happens to everyone. It happened to me. What I once learned is what I now call my Steinbrenner rule: […]
“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing, and editing for improved accuracy, word choice, and punctuation—clarity and flow. It takes practice, talent, and time to write effectively; and time is a […]
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