Here are a few recent scenarios of how firms are managing their inventory in 2009.
* Firm #1 is downsizing to clear the warehouses of unused inventory. They hope to absorb the initial loss of income over the next year.
* Firm #2 is reducing prices. They hope to sell more time at lower prices and thus break even.
* Firm #3 is working harder to move the product off the shelves because they know clients still need what they’re selling. And, they’re still in the business to make a profit come hell or high water.
Social media exposes firms to significant risks including serious damage to their reputation or the outcomes of the cases they may be working on or even impact their clients’ interests if not kept in check.
The social computing space continues to evolve. The following checklist outlines key actions that CMOs and Communications Directors should consider implementing to maintain a successful and risk averse presence on the social Internet. There are 25 items in the CMO Social Internet Checklist. Here are the first 12.
This is the first of five parts of posts that offer insight into managing social computing in the law firm. There are thousands upon thousands of applications and software tools that leverage the Internet. Social tools are just one variety.
When is the last time you went up to a stranger on the street and asked them to recommend an attorney who could handle an acquisition you’re thinking about? Or a car? A vacation destination? A doctor? Hmmm.
The role of the CMO only gets complicated when management committees, hiring committees, marketing partners, recruiters, (even the candidates themselves), and the list goes on, do not understand or exploit this simple fact.