Do What Pleases You: The Ultimate Marketing Plan (Process)

It’s time to develop your marketing plans for 2010. Or so it seems, as the Internet is full of new posts and articles on the topic. It is this blogger’s humble opinion that too much emphasis on a plan and not the process is futile. If you’re not fitting authentic activities into your flow, even [...]

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What IS Twitter, really?

It’s time to reassess Twitter. Is it a conversation or just another channel in the communications tool box? What’s the value proposition today? Has it evolved for the better or what? I’m looking for your help in answering those questions.
For those of us in the trenches; e.g. conveying to busy (or non-busy for that matter) [...]

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WARNING: New Facebook Privacy Settings Need Your Attention Now!

Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it.
This week Facebook announced that they made “changes to give you more control.” Truth is they actually made changes that give you less control over the content you share with your trusted [...]

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Unplugged on Vacation: Is it for you?

I’ve been away from my blog for a few weeks because I was traveling.  My travel included a self-imposed digitally restricted VACATION in Mexico. No email, no Web, and no unnecessary phone calls back to the states. Although it felt VERY odd, the break was healthy. I missed the Internet most. I was traveling in [...]

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Pictures worth a thousand words. Presentation Ideas.

I met Carly Calkins @marketercalkins on Twitter. I’m not affiliated with Carly or her company, Total Attorneys, in fact we even compete in a few areas, but I  can’t resist giving a shout-out to the uber creative infographics found on her blog at FancyStats.com.
We’re design snobs that won’t be caught dead with boring charts [...]

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Social Touchpoints for Your 2010 Marketing Plans

Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010.
In the late 90’s, the word “touch-point” was frequently heard in legal marketing conversations. There was even a session on it at the LMA annual conference. No longer a [...]

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Is Social Networking right for me?

I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the social web is not the right place for them to be investing their time, at least at this time.
As a [...]

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Searching for a better search? 5 easy steps: search, save time and get targeted results.

You probably rely heavily on the Internet to do business related research.  Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise by using targeted search engines and with little effort you can get results that are on point for specific goals.  I promise, [...]

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LinkedIn or Linked out? Making LinkedIn connections private.

Cover via Amazon

A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law Journal Newsletters, available by subscription only), addresses, among other issues, the case for keeping your connections private;  a position that I think borders on urban myth.
Ms. Roberts Linder suggests that:
“The biggest advantage of connecting [...]

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Is alternative billing enough to differentiate your law firm in this competitive business market?

Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun competing on price—adopting alternative billing structures. I can’t help but wonder if law firms aren’t falling into the value box defined by their competitors instead [...]

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