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Facebook, Facebook Friday, Social Business for Lawyers, Social Media March 25, 2016 July 20, 2020

What every business person ought to know about personal politics + social media…

by Jayne Navarre

Business, politics & social media are like oil and water: They don’t mix. As I watch the steady stream of political garbage flow like…

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Organic SEO
Blog Tips, How-To, Search Optimization, Web sites March 14, 2016 June 20, 2016

Seven simple organic SEO tactics for non-technical bloggers

by Jayne Navarre

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough…

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Best Practices, Content Marketing, How-To, Social Media January 22, 2015 March 30, 2015

10 Tips for Converting Your Presentation Slide Deck for SlideShare

by Jayne Navarre

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will…

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Brand Strategy, Content Marketing, How-To, Online Tools, Social Media January 14, 2015 March 25, 2016

Six Can’t-Miss Plays to Supercharge Your Online Marketing.

by Jayne Navarre

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two…

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Organic SEO
Blog Tips, Opinion, Website Analytics December 3, 2014 December 4, 2014

Top Ranked Blogs Get Passed Over By The 2014 ABA Blawg 100

by Jayne Navarre

Santa’s got a list. He’s checking it twice. Every “list” deserves a little scrutiny—a second look? Well, here’s to that… In a few weeks…

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Brand Strategy, Content Marketing, Ideas, Social Media, social.lawyers November 10, 2014 November 11, 2014

Are you ready to deck the halls with boughs of social media content?

by Jayne Navarre

There’s a holiday feeling in the air. The invites to parties, soirees, concerts, and other festive affairs are about to hit your December calendar….

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Book Reviews, Ideas November 3, 2014 November 10, 2014

Praise for FAIL: An entertaining detective mystery with a conscience…

by Jayne Navarre

The glorious lack of success in almost any bad situation can be summed up in a single syllable—fail. However, FAIL, a recently released detective…

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Best Practices, Budget, Law Firm CMO, Strategy, Writing October 28, 2014 November 10, 2014

My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million

by Jayne Navarre

If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…

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Budget, How-To, Law Firm CMO, Strategy September 8, 2014 September 5, 2014

Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

by Jayne Navarre

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right….

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Budget, How-To, Ideas, Law Firm CMO, Strategy September 4, 2014 September 5, 2014

Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

by Jayne Navarre

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget….

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