What every business person ought to know about personal politics + social media…

What every business person ought to know about personal politics + social media…

As I watch the steady stream of political garbage flow like the Mississippi River to the delta of my Facebook feed, I shake my head and sigh: SMAD. Social Media Affliction Disorder, or SMAD, is a condition where social media infects the frontal lobe—the part of the brain that controls impulses—and eventually renders it useless, […]

Social Seating | A ticket to business opportunities

Social Seating | A ticket to business opportunities

Looking for a more productive airline seat—not a quiet one where you can work, read, nap, or catch up on email, but one that puts you face-to-face with the CEO of your law firm’s most coveted prospect? Welcome to Social Seating.  Some ideas are just meant to be born. Imagine your dream prospect has just […]

Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…

If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a Facebook Page. Further, he has taken over the reins of all official social media interaction for his client, shutting down Zimmerman’s personal accounts and ratting out imposters. Does this raise your […]

Facebook Friday | Are you sure you want to post that?

Are you SURE you want to post that? This should be the last thing you should say to yourself before hitting “Post.” I know, I know, the topic has been covered ad nauseam. But, yes, it really matters. My two cents. For the past three years I’ve indulged in an “unplugged” stay in Mexico—not because […]

Facebook IPO | A Take-away Idea for Law Firm Strategy

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social gaming and other fees. The initial public offering could value the social network between $75 […]

Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars.” (Link to article -subscription may be required – […]

Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB

Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that fired an emergency medical technician, accusing her, among other things, of violating a policy that bars employees from depicting the […]

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook, privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other “Friends” like bosses or professional colleagues. Last week I posted […]

Fear of Facebook? You decide.

“Should I be on Facebook?” That is the first question lawyers often ask me these days. Followed by: “Should I trust Facebook?” and “Is Facebook really worth my time for business development?” My answer is an enthusiastic YES! but….. …..only in the hands of a conscientious user who takes the time to understand the population, […]

WARNING: New Facebook Privacy Settings Need Your Attention Now!

Just when you thought it was safe to play in the online sandbox – bam! Facebook dumps a load of broken glass into it. This week Facebook announced that they made “changes to give you more control.” Truth is they actually made changes that give you less control over the content you share with your […]

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