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LinkedIn or Linked out? Making LinkedIn connections private.
Marketing CommunicationsNovember 3, 2009<November 29, 2012

LinkedIn or Linked out? Making LinkedIn connections private.

by Jayne Navarre

Cover via Amazon A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law Journal Newsletters,…

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Is alternative billing enough to differentiate your law firm in this competitive business market?
Best Practices, ClientsOctober 26, 2009<November 29, 2012

Is alternative billing enough to differentiate your law firm in this competitive business market?

by Jayne Navarre

Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value…

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Twitter for Lawyers: Building Business Relationships
Best Practices, Ideas, Online Tools, TwitterOctober 13, 2009<November 29, 2012

Twitter for Lawyers: Building Business Relationships

by Jayne Navarre

Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter.  I’d like to introduce you to…

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Lawyers: To Tweet or Not to Tweet -You decide.
Marketing Communications, Online Tools, Technology, Web 2.0October 3, 2009<November 29, 2012

Lawyers: To Tweet or Not to Tweet -You decide.

by Jayne Navarre

Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on…

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Beyond social networking: The business of law
Business of law, Marketing Communications, Online Tools, Social Computing, Strategy, Web 3.0September 29, 2009<November 29, 2012

Beyond social networking: The business of law

by Jayne Navarre

The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for…

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B-to-B Marketing Fundamentals Don't Change (Short)
Best Practices, Marketing Communications, Online Tools, StrategySeptember 27, 2009<November 29, 2012

B-to-B Marketing Fundamentals Don't Change (Short)

by Jayne Navarre

2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual…

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Blog Smarter. Write Media Rich Emails. Try Zemanta
Best Practices, Blog Tips, Ideas, Online Tools, Social NetworkingSeptember 24, 2009<November 29, 2012

Blog Smarter. Write Media Rich Emails. Try Zemanta

by Jayne Navarre

I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned…

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FACEBOOK: FOR BUSINESS
Best Practices, Business of law, Facebook, Facebook Friday, Privacy, Social Media Policy, Social NetworkingSeptember 14, 2009<November 29, 2012

FACEBOOK: FOR BUSINESS

by Jayne Navarre

Instead of just cutting off workplace access to Facebook —the poster child for questionable business networking activity— I suggest you take a step back…

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Liablity in Social Media
Best Practices, Social Media PolicySeptember 13, 2009<November 29, 2012

Liablity in Social Media

by Jayne Navarre

I write social media policies and guidelines for law firms. Somewhere near the bottom of the 15 point executive summary I include: “Do not…

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LinkedIn is the Greatest Directory Ever
Best Practices, Ideas, Online Tools, Social Networking, Web 3.0September 9, 2009<November 29, 2012

LinkedIn is the Greatest Directory Ever

by Jayne Navarre

Image via CrunchBase No question –Linkedin is a valuable service that enables people to expand their business networks beyond physical limitations. However, it’s even…

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