Advertising

Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?

Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly free. Company losses from social media missteps and data security breaches can be translated to monetary costs 84% of the time, according to a 2011 survey from Symantec. The top costs [...]

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Advertising is no longer a spectator sport.

Businesses are definitely embracing non-traditional ways of reaching their customers. In some cases out of necessity, other cases, just because they can. People on either end of the transaction, supplier and consumer, are getting much more comfortable using the Internet to power or receive marketing messages. They use the Internet to find and to get [...]

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Will law firms turn to social media in hard times?

Facebook launches a redesign tomorrow (today, depending on your time zone). From the preview it looks like they are setting the stage to make FB more useful for both personal and business relationships. This sets them up to reach a broader demographic and better targets for advertisers. Cash-strapped companies ARE seeking new alternatives to traditional [...]

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