DLA Piper: What’s in the secret sauce? Shhh…Sales…
On a typical day, Catherine Zinn sits in on a lot of meetings. She meets with existing clients, new clients, firm executives, and partners. After a full day of meetings,
Update: In-House Counsel Lawyers Social Media Use Grows
Greentarget, Zeughauser Group and Inside Counsel magazine just released survey data that updates their oft quoted 2010 findings on how corporate, in-house law departments are using social media with The
Holiday eCards, law firms, lawyers and one person’s opinion
Sending a digital eCard to a huge database list of “everyone,” without taking a moment to… reflect that behind each name is a real person, jot a simple note, and
Online Tools for Law Blogs and Other Website Owners | Alexa
Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers
Should Your Law Firm Have a Formal Training Process for Social Media Engagement?
In a nonscientific reader poll conducted for SmartBrief on Social Media, leading marketers (of all types) were asked: Does your company have a formal training process for employees before they’re
Law Firm Management Ideas | The Benevolent Dictator
Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I remarked, “You’re a benevolent dictator! Sounds
Can a Law Firm Become a Social Business?
How are you preparing to take your law firm into the “Social Business” era? Perhaps this is the first time you’ve heard the term used? Here’s a definition: Social Businesses
Social Media and Legal Ethics | No New Restrictions, Just Clarification
The jury is (almost) in. We do not, thankfully, anticipate a Casey-Anthony-super-sized-post-verdict outrage when the American Bar Association codifies its Commission on Ethics 20/20 proposed amendments to the Model Rules
Social Media Secrets Revealed.
Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too many. Pushing information on social media
Enchantment | The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki
Unique instruction in this book for serious law firm marketers, technologists, administrators, personnel directors, etc. who want to get their ideas to “come across better” and be heard (and heeded)