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My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
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Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget.…
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The Struggle For The Perfect Attorney Bio Page
In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
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Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
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Prime addresse$, billable hour$ and cross-$elling are DEAD
The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
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Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
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Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
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Why law firms fail to hit the proverbial Social Media Ball out of the park.
A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…
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Crack the Code: What The Apple Store can teach law firms about sales and service
The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors…
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Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?
Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly…
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