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“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
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Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
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Blogs Are Social Media. (Law) Bloggers Should Be More Social.
Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…
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“Content is where the real money will be made” ~ Bill Gates (1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
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Prime addresse$, billable hour$ and cross-$elling are DEAD
The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
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Real lawyers don’t have to blog, but increasingly their clients do….
Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…
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![You survived the recession, but your [law] blog is in foreclosure.](https://virtualmarketingofficer.com/wp-content/uploads/2026/04/you-survived-the-recession-but-your-law-blog-.jpg)
You survived the recession, but your [law] blog is in foreclosure.
There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
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Charleston, West Virginia | Newspapers Move Online Commenting System to Facebook, Exclusively
On Monday, September 17, 2012, the Charleston West Virginia Gazette and Daily Mail websites required readers to use Facebook, exclusively, for posting comments on…
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Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona
Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…
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Why law firms fail to hit the proverbial Social Media Ball out of the park.
A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…
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