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Tag: Marketing Communications

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Blogs Are Social Media. (Law) Bloggers Should Be More Social.

    Blogs Are Social Media. (Law) Bloggers Should Be More Social.

    January 16, 2014

    Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…

  • Prime addresse$, billable hour$ and cross-$elling are DEAD

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    October 29, 2012

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…

  • You survived the recession, but your [law] blog is in foreclosure.

    You survived the recession, but your [law] blog is in foreclosure.

    October 9, 2012

    There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…

  • Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!

    June 14, 2012

    Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when…

  • Social Media LIVE!

    Social Media LIVE!

    October 5, 2011

    Not particularly relevant photo. There really is no substitute for the energy generated when people come together LIVE!  Discuss, debate, share ideas, practices, and…

  • Business Development for Lawyers | Low Hanging Fruit

    Business Development for Lawyers | Low Hanging Fruit

    March 31, 2011

      A conga line of ranging 56,800 miles (90,900 km): Equal to 9.76 round trips on the road between San Francisco and New York…

  • Managing Social Media in Your Law Firm  | The Next Big Thing

    Managing Social Media in Your Law Firm | The Next Big Thing

    December 13, 2010

    We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms…

  • Can a Law Firm Truly Differentiate?

    Can a Law Firm Truly Differentiate?

    June 23, 2010

    Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…

  • Law Firm Branding: Hocus Pocus or Results?

    Law Firm Branding: Hocus Pocus or Results?

    May 7, 2010

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994.…

  • Mass Communicators Stare-down with Mass Communications

    Mass Communicators Stare-down with Mass Communications

    March 6, 2009

    Companies are increasingly tapping into the blogger community for content as paid advertising. Commonly referred to as sponsored conversations, influential voices are paid in…

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