-
“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
-
Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
-
The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…
-
Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
-
Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
-
Blogs Are Social Media. (Law) Bloggers Should Be More Social.
Okay, I’ll admit it. I’m a slacker. In 2013, I added only 10 posts to my blog. But I have lots of entertaining excuses…
-
Real lawyers don’t have to blog, but increasingly their clients do….
Lawyers with blogs that post fairly frequently often report a substantially high impact for their investment—new clients, media exposure, and even personal satisfaction. However,…
-
![You survived the recession, but your [law] blog is in foreclosure.](https://virtualmarketingofficer.com/wp-content/uploads/2026/04/you-survived-the-recession-but-your-law-blog-.jpg)
You survived the recession, but your [law] blog is in foreclosure.
There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
-
Do It Yourself Search Optimization | Part II
for blogs and websites This is the second in a three part series of basic steps for bloggers who want to gain greater organic…
-
Easy Search Engine Optimization (SEO) for WordPress and other websites | Part One!
Hardly a day goes by without someone asking me how they can improve their search results. I used to wonder why they ask when…
Category: Blogging
Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)