Miami On My Mind
This is an off topic post. I dunno. Just felt I needed to share. #soscuba. Miami on my mind, again. The events of the last few weeks, the sad, sad tragedy in Surfside and now…
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Business of law | Ideas | Law Firm Administration | Law Firm Communications | Law firm culture | Marketing Communications | Online Tools | Opinion | Semantic Web | Technology | Web 3.0
Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…
This evergreen post offers law firms, lawyers, marketers, consultants, and other professionals an inside look at traditions, tips, and ideas for corporate holiday gift giving. (Originally published Nov. 2012) While holiday greeting cards, whether eCards…
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Best Practices | Budget | CMO | Strategy | Writing
My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But you learned something in the process—failure can be a good teacher….
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Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to procrastinate…
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A Legal Thriller
If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d write his own posts. But why waste time on a blog—here…
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“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may be hours and hours of researching, organizing and editing for improved…
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The Struggle For The Perfect Attorney Bio Page
In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like…
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Google and the ‘Right to Be Forgotten’ Doctrine
“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for people to rewrite history.” -Emma Carr of Big Brother Watch. Yesterday…
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Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In my earlier post on the GreenTarget…
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Blogging | Content Marketing | Marketing Communications | Opinion | Professional Development | Social Media
The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced that in-house counsel is reading your blog? We* track rankings and…