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Category: Brand Strategy

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Miami On My Mind

    Miami On My Mind

    July 15, 2021

    This is an off topic post. I dunno. Just felt I needed to share. #soscuba. Miami on my mind, again. The events of the…

  • Next Generation Law Firm Focuses on Client Satisfaction

    Next Generation Law Firm Focuses on Client Satisfaction

    November 20, 2017

    Posted by Jayne Navarre on Nov 20, 2017 in Brand Strategy, Business of law, Client Service, Law Firm Administration, Social Media | No Comments…

  • Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

    January 15, 2015

    Posted by Jayne Navarre on Jan 14, 2015 in Brand Strategy, Content Marketing, How-To, Online Tools, Social Media | 2 Comments By now you’ve…

  • Are you ready to deck the halls with boughs of social media content?

    Are you ready to deck the halls with boughs of social media content?

    November 10, 2014

    Posted by Jayne Navarre on Nov 10, 2014 in Brand Strategy, Content Marketing, Ideas, Social Media, social.lawyers | No Comments There’s a holiday feeling…

  • “Content is where the real money will be made” ~ Bill Gates (1996)

    “Content is where the real money will be made” ~ Bill Gates (1996)

    June 13, 2013

    “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…

  • Prime addresse$, billable hour$ and cross-$elling are DEAD

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    October 29, 2012

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…

  • Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

    Are We Bragging too much? | More Social Networking Tips for Building a Better Business Persona

    August 22, 2012

    Last week I asked: Is it okay for lawyers and other business professionals to flaunt their political passions on Facebook and other social networks?…

  • FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

    FACEBOOK AND POLITICS | Do they mix? Yes, no, maybe?

    August 16, 2012

    As I watch the steady stream of political material flow through my Facebook river, I ask, is it okay for a lawyer or a…

  • Why law firms fail to hit the proverbial Social Media Ball out of the park.

    Why law firms fail to hit the proverbial Social Media Ball out of the park.

    July 11, 2012

    A blog without comments is like a newsletter printed in digital ink—delete. A Facebook Page without conversation is like a malfunctioning cellular tower—”can you…

  • Social Media Secrets Revealed.

    Social Media Secrets Revealed.

    June 20, 2011

    Raise your hand: How many of you are stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as I expected…too…

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VirtualMarketingOfficer Blog

The Virtual Marketing Officer Blog helps lawyers and law firms develop sound marketing skills for growing their practice.

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