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Tag: Marketing in a recession

Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

    Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.

    July 12, 2013

    Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from…

  • Prime addresse$, billable hour$ and cross-$elling are DEAD

    Prime addresse$, billable hour$ and cross-$elling are DEAD

    October 29, 2012

    The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…

  • You survived the recession, but your [law] blog is in foreclosure.

    You survived the recession, but your [law] blog is in foreclosure.

    October 9, 2012

    There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…

  • The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    January 18, 2011

    Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation…

  • Does your law firm need a “social agency?”

    Does your law firm need a “social agency?”

    October 7, 2010

    As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…

  • It’s a BRAND new year: The Anatomy of a Law Firm Brand

    It’s a BRAND new year: The Anatomy of a Law Firm Brand

    January 11, 2010

    by virtualmarketingofficer There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand…

  • Social Touchpoints for Your 2010 Marketing Plans

    Social Touchpoints for Your 2010 Marketing Plans

    November 23, 2009

    by virtualmarketingofficer Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business…

  • Is alternative billing enough to differentiate your law firm in this competitive business market?

    Is alternative billing enough to differentiate your law firm in this competitive business market?

    October 26, 2009

    by virtualmarketingofficer Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go…

  • What is the price for a loyal client?

    What is the price for a loyal client?

    July 16, 2009

    by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…

  • 3 Geeks and a Law Blog publishes best of ‘09

    3 Geeks and a Law Blog publishes best of ‘09

    May 29, 2009

    by virtualmarketingofficer Need something to do this weekend? Greg Lambert, 3 Geeks and a Law Blog, just posted the ‘09 list of must read…

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