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Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)

  • Social Nation | by Barry Libert [Book Review]

    Social Nation | by Barry Libert [Book Review]

    March 2, 2011

    Everyone seems to be asking, what’s next for social media — we’ve got our LinkedIn profiles in place, we’re blogging, we’re posting on Facebook,…

  • Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

    Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

    January 6, 2011

    I found this news alert from the Wall Street Journal fascinating on a couple of accounts: “Interest in shares of Facebook is so strong…

  • Managing Social Media in Your Law Firm  | The Next Big Thing

    Managing Social Media in Your Law Firm | The Next Big Thing

    December 13, 2010

    We’ve come a long way, baby! Three years ago, when I founded my company Law Gravity, I talked to a lot of law firms…

  • Does your law firm need a “social agency?”

    Does your law firm need a “social agency?”

    October 7, 2010

    As social media channels grow and the “what should we be doing” buzz slowly moves across the legal marketing industry, more legal marketing professionals…

  • Online Reputation Management: What JetBlue can teach law firms.

    Online Reputation Management: What JetBlue can teach law firms.

    August 14, 2010

    There are several things law firms can learn from the recent publicity of the JetBlue incident, particularly in the context of the social Web…

  • Can a Law Firm Truly Differentiate?

    Can a Law Firm Truly Differentiate?

    June 23, 2010

    Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…

  • Alternative Fee Agreements: The truth beyond the lore.

    Alternative Fee Agreements: The truth beyond the lore.

    May 29, 2010

    Thinking about the best way to structure that Alternative Fee Agreement your client is requesting? Well, it may take some time up front and…

  • Law Firm Branding: Hocus Pocus or Results?

    Law Firm Branding: Hocus Pocus or Results?

    May 7, 2010

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994.…

  • Amazon: The Disney of Delivery

    Amazon: The Disney of Delivery

    April 21, 2010

    Where does your law firm stack up? Are you creating experiences or are you delivering “business as usual?” I wish I had some really…

  • Your Greatest Challenge on the Social Web.

    Your Greatest Challenge on the Social Web.

    March 8, 2010

    What’s your, or your law firm’s, greatest challenge about the social web? Heather Milligan, Russell Lawson and I would like to know. We’ll be…

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Jayne Navarre, Inc.
Marketing & Business Development
for Law Firms


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