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My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
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“Content is where the real money will be made” ~ Bill Gates (1996)
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” ~BILL GATES,…
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Understanding marketing, business development and client development | Circus Style…
What’s the difference between marketing, business development and client development? Unlike most consumer products, selling services such as law, accounting, real estate, insurance, and…
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Prime addresse$, billable hour$ and cross-$elling are DEAD
The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is…
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![You survived the recession, but your [law] blog is in foreclosure.](https://virtualmarketingofficer.com/wp-content/uploads/2026/04/you-survived-the-recession-but-your-law-blog-.jpg)
You survived the recession, but your [law] blog is in foreclosure.
There’s one thing I’ve learned about being a blogger—the cost of entry may be cheap but it’s expensive to sustain. And that’s why, more…
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Building a LAW PRACTICE-SPECIFIC social media strategy | Examining User Behavior
If you have an estate planning practice, your target audience for new business is probably middle-aged adults aged 35-44. Online social media user behavior…
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Inspiration for a New Year | Bringing great projects to life
There are two fatal errors that keep great projects from coming to life: Not finishing Not starting —Buddha Early last year I took a…
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Can a Law Firm Truly Differentiate?
Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps “us” choose –…
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Lawyers: Get Your Social Web Strategy On
Image via Wikipedia If you’re a lawyer or other legal industry professional engaging on the social web I’d love to hear about your social…
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How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
by virtualmarketingofficer “What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before…
Tag: Marketing strategy
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