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My Steinbrenner Rule: A good pitching arm alone is not why you invest $28 million
If you’re like me, you’ve pushed at least one costly project through your law firm that didn’t turn out as you had expected. But…
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Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization
October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget.…
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A Legal Thriller
If the swashbuckling criminal trial lawyer and oft times guest commentator on the CBS network, Paul Batista, had a blog, I’m pretty sure he’d…
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“Ghostwriter? That is unethical,” says the law firm marketing director to the ghost.
Every writer knows that writing takes time. Behind what looks like a simple article, presentation, speech, memo, proposal, blog post, or legal brief may…
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The Struggle For The Perfect Attorney Bio Page
In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is…
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Google and the ‘Right to Be Forgotten’ Doctrine
“The principle that you have a right to be forgotten is a laudable one, but it was never intended to be a way for…
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Essential Ingredients for Your Blog Post
Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is…
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The State of Digital Marketing: Information overload
That’s the word from GreenTarget’s newly released 2014 survey of in-house counsel and law firm marketers. Who can argue with survey data. But are you convinced…
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Breakthrough Secret Exposed: Use these five steps to increase blog ROI
While teaching at Purdue University in the 1930s, professor Alan H. Monroe developed a handy way to organize sales presentations. It was so handy…
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Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I
2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be…
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