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Holiday gifts for clients | Ideas for lawyers, law firms, marketers, and others…
ByJayne Navarre September 3, 2020April 11, 2026

This evergreen post offers law firms, lawyers, marketers, consultants, and other professionals an inside look at traditions, tips, and ideas for corporate holiday gift giving. (Originally published Nov. 2012) While holiday greeting cards, whether eCards…

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Artificial Intelligence | Business of law | Chat Bot | Future of Law

My Lawyer is a Chatbot – Part II
ByJayne Navarre October 11, 2018April 11, 2026

Virtual Marketing Officer blog, I told readers about my new lawyer; a chatbot. Well, this week, just a year later, my lawyer upped its game. An article in the ABA Journal summarizes features available on…

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Brand Strategy | Business of law | Client Service | Law Firm Administration | Social Media

Next Generation Law Firm Focuses on Client Satisfaction
ByJayne Navarre November 20, 2017April 11, 2026

Posted by Jayne Navarre on Nov 20, 2017 in Brand Strategy, Business of law, Client Service, Law Firm Administration, Social Media | No Comments The next-generation law firm is now. Some traditional law firms still…

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Business of law | Events | Law firm culture

The College of Law Practice Management Futures Conference
ByJayne Navarre September 20, 2013April 11, 2026

For Immediate Release The College of Law Practice Management Futures Conference Adopts a TED Talk Format Chicago, Illinois – August 19, 2013 – College of Law Practice Management conference organizers have released the agenda for…

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Business Development | Business of law | Friday Funnies | Ideas | Marketing Communications | Web sites

Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
ByJayne Navarre July 12, 2013April 11, 2026

Law firms and wineries have little in common. Well, except that many attorneys I know take pleasure in a glass of fine wine from time to time. Some even keep an amazing cellar. I know…

Read More Whatever the plan was before the recession, the rules have changed for law firms and wineries…huh?.
Business Development | Business of law | Marketing Communications | Opinion

Layoffs Threaten Law Firm Partners
ByJayne Navarre January 8, 2013April 11, 2026

A headline in the Marketplace section of Monday’s Wall Street Journal (1/7/2013) gave some sobering news: “Layoffs Threaten Law Firm Partners. First it was staff, then associates, now partners? According to the article (as well…

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Brand Strategy | Business Development | Business of law | CMO | Communications | Law Firm Administration | Social Media

Prime addresse$, billable hour$ and cross-$elling are DEAD
ByJayne Navarre October 29, 2012April 11, 2026

The Adam Smith, Esq. blog, published by Bruce MacEwen, covers the topic of law firm economics really well. His latest series on Growth is Dead lays out some pretty heavy schooling for law firms; stressing…

Read More Prime addresse$, billable hour$ and cross-$elling are DEAD
Business of law | Law firm culture | RainDance | Technology

Collaboration will be the next decade’s imperative
ByJayne Navarre May 31, 2012April 11, 2026

There are two very important words law firms need to talk about, right now, today—collaboration and competition (1) “Collaboration will be the next decade’s imperative,“ Jeff Day, Senior Manager of Strategy and Planning at Cisco…

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Business of law | CMO | Privacy | Social Media | Social Media Policy

Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?
ByJayne Navarre May 15, 2012April 11, 2026

Most social media sites are FREE to partakers, right? WELL, “free” may be cutting too fine an edge, because social media is not exactly free. Company losses from social media missteps and data security breaches…

Read More Risky Business? | Is a social media policy enough? Do law firms need social-media-insurance?
Business Development | Business of law | Ethics | Facebook | Facebook Friday | Marketing Communications | News | Opinion | Social Media

Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…
ByJayne Navarre May 1, 2012April 11, 2026

If you haven’t already seen it, seeing-is-believing. Check this out. Mark O’Mara, defense attorney to George Zimmerman—stand your ground case in Florida—has created a Facebook Page. Further, he has taken over the reins of all…

Read More Attorney Mark O’Mara “Defends” George Zimmerman Using Social Media | Hmmm…