-
Client Ads on Law Firm Web Sites? Hmmm.
by virtualmarketingofficer I just dropped an idea bomb over on the Legal Marketing Association’s peer-to-peer social network, LMA Connect; it’s a members only community…
-
Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
-
Principles of the Social Web – Let them guide you.
by virtualmarketingofficer PR isn’t press releases, media lists or speeches. Social media isn’t a list of tools either –blogs, wikis, Twitter. Social media is…
-
Strategic Marketing in Five Easy Leaps.
by virtualmarketingofficer You don’t have to be in the AM LAW 50 to market your law firm strategically, but you can’t get there if…
-
What is the price for a loyal client?
by virtualmarketingofficer I think many businesses [and law firms] are shooting themselves in the foot when they cut corners on the wrong stuff. For…
-
Do Blogs Offer Value? Or, R They Just Marketing Messages?
by virtualmarketingofficer There’s a healthy discussion over on Law.com’s Legal Blog Watch following Bob Ambrogi’s post “The Demise of the Legal Blogsphere.” The centerpiece…
-
Who should WEB 2.0?
by virtualmarketingofficer Know thyself. Know thy clients better. Our own values are not always the values of our clients. Let’s face it, if everyone…
-
What do clients want from their law firm, other than legal services?
by virtualmarketingofficer Over the last ½ decade a lot of law firms made the effort to understand their client’s business. The marketing message: “More…
-
Good, no, really great things are happening.
by virtualmarketingofficer A few posts ago I asked you to imagine…… Today I learned about the following campaign which I am summarizing for my…
Tag: Blog
Best Practices (64) Blogging (22) Brand Strategy (18) Business Development (42) Business of law (28) Clients (15) CMO (48) Communications (40) Facebook (20) How-To (14) Ideas (48) Marketing (26) Marketing Communications (48) Online Tools (27) Opinion (20) social.lawyers (18) Social Computing (23) Social Media (41) Social Media Policy (19) Social Networking (37) Social Web (13) Strategy (21) Technology (21) Web 2.0 (29)