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Look Who’s Talking: Fortune 500 Companies take it to the social web in 2009
Using the social web for corporate communications and interactivity is UP, UP, UP according to a new study by the Center for Marketing Research…
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How Law Firm Marketing Teams are Working the Social Web: Another #MPF Recap
by virtualmarketingofficer “What blogs do you read?” That’s what CMO Melanie Green of Baker Daniels in Indianapolis, Indiana (Go Colts!) asks an attorney before…
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How General Counsel Evaluates and Hires Law Firms: Marketing Partner Forum Recap
by virtualmarketingofficer The joint 2009 price tag on outside legal services for three large corporations is enough to run a small country—Office Depot: 12…
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Stay Tuned…Marketing Partners Forum (#MPF)
by virtualmarketingofficer Just a quick note before I leave Miami this morning and take the long trip north to Palm Beach Florida for the…
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It’s a BRAND new year: The Anatomy of a Law Firm Brand
by virtualmarketingofficer There’s been a curious amount of discussion among law firm marketers, this New Year, about branding. When it comes to launching brand…
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Social Touchpoints for Your 2010 Marketing Plans
by virtualmarketingofficer Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business…
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Is Social Networking right for me?
by virtualmarketingofficer I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by…
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Sustainable-and valuable-social media strategy. Part II
by virtualmarketingofficer In my last post I offered my ideas on how a law firm might approach a sustainable social media program. I suggested…
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Sustainable—and valuable—social media strategy. PART I
Social interaction, online and offline, is one of many ways people get connected to products and services, so it makes perfect sense that many…
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Social Networking- Successful Training for Lawyers
by virtualmarketingofficer Many law firms are (finally) starting to take a serious look at social networking tools as an inexpensive resource for developing new…
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